2018 May

Countless startups are starting and closing within just a few months of their initiation. Have you ever wondered why that’s happening? The answer is still, yet challenging. Every business has different needs and wants when it comes to marketing. You can’t dream of growing a strong fan-base if you’re doing the usual print media marketing. Now is the time for Digital marketing tactics that will actually produce results. Your customers are living in 2018, and need the recent attractions to get their attention to your company. These customers don’t want to get sold to, they like to buy!

Build A Brand That Impacts The Society:

There are many companies already running successfully in the niche you want to try. What will your new company be noticed for? What is it that sets you apart? For this concern, we suggest to: build a BRAND. Your competitors are successful, and if you become a brand, then you stand a chance to stay on top of your game. Brands are built with digital marketing tactics, and then they count as the shining star of the new ERA. So, focus on building a brand. You have to make your vision and mission statement with “People First” attitude.

Move Away From The Norms:

The usual norms will only give you tactics like:

  • Do social media marketing
  • Talk and talk about what can be done
  • Share your vision
  • Don’t move away from your mission
  • Hire a marketing team

And much more. All of these do matter, but when it is a startup that you’re planning to run, you need sheer commitment with knowledge of what needs to be implemented. Thus, first of all, it is going to be the digital marketing tactics that you need to focus on. There are many solutions to some very small problems you may face at the start.

Digital Marketing Tactics Have Changed:

We live and move in a digitally customized world because of constant CHANGE in everything. Daily there is something new in the cooker. Fresh inventions, developments, findings, technology, etc. all are changing continuously. We all need new tactics that can make an impact. And most importantly, it all comes to how you connect with your customers. Need-based marketing also requires new technology. This is something every new startup needs to follow, as your company needs to make an impact.

Thus, today we’ll share with you the detailed 5 digital marketing tactics that can make or break your company reputation.  

1- Build Your Online Presence Consistently:

Social media platforms are highly engaging when it comes to a new startup. This is one of the most powerful digital marketing tactics. Facebook, LinkedIn, SnapChat, Instagram, Twitter – all play an important role in building a strong user experience. But, before you do that – you have to build your website. Your customers need to see what you’re offering. They like to understand how good your services and products are. Further, they want to interact with you socially to know more about what your vision is, and where you plan the new ventures. So #stayupdated

2- Enhance The User Experience:

If you’re a new startup, you already understand that digital marketing tactics will only apply if your content is engaging. Build content that is catchy. Your customers love it if your content is super engaging with the latest technology and updated information. Make changes according to the current issues. And, use your content with a value that can make an impact. User experience is wholly based on how well you demonstrate your expertise, empath, and excellence. Delivering par excellence commitments count in the long run!

3- Never Forget Search Engine Optimization:

SEO is something we all know now. But, new startups need SEO from the start. Your search engine ranking is going to impact your customer-base from the start. Paid links are for short-term results. Think about results with long-term revenue, and $ saving ideas. Here only search engine optimization will help to build your online presence. This is one of the strongest pillars of digital marketing tactics, and you can’t miss it from the moment you design your website. #stayconnectedwithSEO

4- Do Storytelling Through Vlogs:

Youtube is the second biggest search engine as of now after Google. Customers love to interact, watch and share videos on Youtube. Similarly, you can start your own company channel and use vlogs to get customers. This needs simple effort with a unique storytelling idea. Talk with your customers about day-to-day stuff with better involvement. Using vlogs, now you can build platforms that are catchy, and your customers will want to get more and more involvement.

5- Focus On Your Goal Point From The Start:

Building a brand isn’t an easy job. You need to experience-and-experiment with various forms and tactics of digital marketing strategies. Think about innovation in every step that you take into account. Startups need extra effort based on their niche and competition. Thus, missing goals will not make this easy. The best tip is to make a to-do list so you don’t miss anything that is important. If you haven’t hired one already, it is time to get in touch with one of the best digital marketing company. Let a professional build your online presence according to the needs of your niche.

What Is Your Next Growth Strategy?

Consider this as your take-home note for the business you’re planning to start or are in the initial stages of building one. With huge competition and countless business competitors – it is hard for a startup to stand a chance. You have to grab your chance from the start by being “DIFFERENT”.  And, being a businessman you also want to work on your growth strategy to a million-dollar fortune company. You want to attract the right type of consumer to build a better ROI. Thus, focus on building brand awareness through updated digital marketing tactics. Your brand needs to create a change in your specific niche. #createchange

Google routinely make changes to its search results algorithms. They publicly announce these “broad spectrum” changes. The change was announced via Google’s Twitter platform. This specific and latest change in their algorithms will now reward those pages which have better and relevant content on their pages.

After these changes, it was indicated the rankings of pages will variate on the search engine results. If your page is ranking on the lower side of search engine results, then you need to improve the relevancy of the content. The primary objective of this change is to provide users with most relevant answers to their queries. So, after this update, if you notice your page is ranking lower, it does not mean you have low-quality content. Rather, improve the relevancy to your target search queries.

John Mueller elaborated on Google quest to present high-quality search results. Google is looking for significant improvement on a long-term basis. There are two ways these changes will impact the performance of pages. They will either go up or down in the search engine results. Google, itself stated that it is trying to reward “under-rewarded” pages.

With search engine results, it is never just one magic solution for every website. Each page has its own set of issues, which have to be correctly identified and rectified. However, one of the most common issue is the content on the website. The quality of the content is now highly relevant to the visibility and ranking of your page in the search engine results. To get the best visibility among search engine results your content has to be relevant and of high quality. You can achieve this by hiring expert authors to produce great content for your site. Well written and constructed content attracts links from other popular and reputable sites. These links significantly boost your rankings.

Another common and prevalent issue on websites is deceptive and aggressive advertisements. Disruptive, aggressive and deceptive ads negatively effect your page rankings. Deceptive ads are generally those type of ads which are not labeled as advertisements. These types of ads are placed in such a way that users sometimes confuse them being a part of the site. Affiliate links are not disclosed but showed or displayed deceptively close to main links, also falls under the deceptive ads category. All of these actions are now heavily penalized under broad quality updates.

Google is committed to quality results for its users so quick fixes or band-aid solutions will not work now.  These “broad quality updates” cannot be rectified by any meta tags or some minor change to your current techniques. You need to perform a “Crawl Analysis” and have a professional audit just like Google would perform on your site. This “broad quality change” is one of the major updates from Google. Your site can recover from the affects of these changes. You need to persevere and continue to publish high quality and relevant content. Working hard with your SEO consultants will ensure that you are back in the high visibility results quicker than others.

User experience is also a priority for Google as now evident by these updates. Those sites which are using cloaking techniques, showing deceptive ads and have thin content have seen a steep decline in their traffic. So, remove disruptive ads from your site. It is acceptable to run ads but overwhelming your users with a barrage of ads is not. You might enjoy short-term increase in profits but will suffer long-term ranking consequences.

Google has released its “broad quality updates”. It is a great time to have a look over on the performance of your website. And then identify and rectify all issues not just some. To enjoy better rankings and performance persistent quality content and effort is necessary.

Good luck!