2018 June

You’re already in business and are fully established, but you don’t get to see the desired results that may be important for your market standing. The emergency situation creates more of a downfall for a business, and these times need strong efforts to overcome the loss of market share.

Don’t go too far, Coca-Cola has done rebranding 11 times, Apple has done rebranding three times since its launch as a brand. If you look at Starbucks, they too did it four times till now. So why are all these big, successful and market-dominant brands have rebranded their image? What was their distress call for such decision? All of this, along with much more falls under the 8 essential rebranding rules that we’ll discuss today.

Why Is Rebranding Important?

Essentials Of Rebranding

This is the first question that is surely going to pop-up once you think about rebranding your brand image. Let us say, you’re an SEO company doing the usual stuff for your customers that many others are doing in your niche. Your brand name might be fresh or unique, but your products and services aren’t. The market is full of billions of SEO companies, why should your customers stick with you? Unless you’re the only company in your state or city – chances are nil for targeting billion dollars in revenue. Thus, you need to rebrand your company.

What Are The Essentials Of Rebranding?

Essentials Of Rebranding

Let us make it simple for you to understand. Just go with something you want to buy new or fresh. Like a new house or a flat. The one you previously had was good enough to take care of your living arrangements, so why you wanted to buy a new place to stay? There might be a few things that could have been repaired or reused. Isn’t it? So you thought to buy a new house to go with new things and improve your state of living. Maybe a new environment or a new setup will cheer you up. Same is the case with your brand. You need to rebuild it to let your customers get attracted. 

Marketing And Branding Connected?

Essentials Of Rebranding

This is a tricky question for people who have focused all their lives on marketing. They love to spend thousands of dollars and still complain that they dont get the well-desired results. And have you ever stopped and considered why this is happening? Why things dont fall under the roof of “being successful“? That’s exactly why you need an expert to explain to you why things are not different for you. Being in an industry where things change instantly and keep you an edge. Well, so here are the essentials of rebranding that can make you win your game immediately. These are:

  • Creating a new image
  • Building things from scratch
  • Being an expert in your domain
  • Market research and analysis
  • Target customers
  • Branding kit understanding 
  • Growing your business and brand appeal
  • Continuous marketing to get connected with your customers

The Do’s And Dont’s Of Essentials Of Rebranding


Essentials Of Rebranding

In a nutshell, rebranding isn’t the idea for every other business. You have to properly understand why you need to essentially take this approach. Mainly it is because you are not a brand? Or because you want to win over your lost market share? These are the two steps or thoughts that you have to discuss with your branding expert. Finding one isn’t an easy job. But, if you truly research the market you’ll find a worthy and reliable branding specialist. The initial story has already been established above. Thus, you now have a clear checklist of what you need to do and what you don’t. 

The Challenge Is For All!

Essentials Of Rebranding

Like we said above, all big brands have rebranded their brand image continuously. Have you considered why they needed to do it multiple times? The answer is – because they wanted to keep rolling-in with customers with changing trends. They also wanted to be available when nothing else was working for their clients. Building a brand from scratch means, that you have to invest:

  • Time
  • Money
  • Consistency, and 
  • Energy 

Share Your Brand’s Voice 

Essentials Of Rebranding

One of the most important essentials of rebranding is “Creating your brand’s voice.” This is compulsory not only for your specific niche but also for people who dont belong to your industry. Basically, with marketing, you only focus on sharing your voice on all platforms. But, with the rebranding strategy, you actually build a solid picture for your customers. This picture will make them get related to your brand. Initially, every business wants to generate sales, but without being a lead generating a magnet itself! 

How To Become An Expert In Your Niche?

Essentials Of Rebranding

Your main focus should be to be an expert in your niche. Which trust us, isn’t an easy job. You have to be everywhere with a word of advice for everyone. You have to display an image which is longlasting and can actually make your customers come to you. Think about it like an ordinary person.

For example, you’re an expert realtor or marketing company. There are millions doing the same thing within your county or state. Why will your customers come to you despite you appearing on the first page of Google with the best keywords people search for?  Once again, think about it. This is why rebranding will make sense to you in the end. Your products and service can be as unique as possible. But, that will not get you the desired share of the business. At the end of the day, you have to stand out from the crowd. 

Come, Connect With Your Customers 

Essentials Of Rebranding

Customers need your products and services. But they dont know why they should be contacting you in the first place. Your brand is not giving enough room for them to feel comfortable with it. That’s where rebranding jumps in to make your connection. Remember, you need to build a strong foundation to be able to be a lead generator without external forces to drive business for your brand. Have you considered rebranding before? If not, this is the right time to start with the essentials of rebranding to make a difference. After all, your brand is UNIQUE!

Real-estate is a challenging domain. It is easy to make a website, target certain keywords and pop-up on the first page. But, what if you still don’t get any customers? Why your target audience is diverted towards your competitors despite such heavy marketing? All of these and much more of your concerns are answered below. Today, we’ll talk only about Real-estate website, realtors, real-estate listing, and lead generation tactics. Read on to understand the concept to improve your current ROI along with being an expert in your domain.

How To Design The Best Real-Estate Website?

Real-estate website, realtors, real-estate listing, and lead generation tactics

We bet that as of now you’ve got about ten million calls for SEO, and website development. Don’t be shy. We know what we’re saying is absolutely true. And, if you’re a realtor, you already have a website too. Now, the biggest question is why do you need to actually design a website? Did you just hire any x, y, z SEO company to make one for you, or did you actually worked on your site to make something unique?

No Customers – Why?

Real-estate website, realtors, real-estate listing, and lead generation tactics

First things first – why you need a website for your customers? Mainly to gather information, target prospects, and also to tell something about yourself. But, all of this is not a guarantee to get instant hits, likes, and new clients. Unless you design your site in a unique way, your customers won’t be coming again. You’ll keep on spending thousands of dollars on PPC and SEO but get zero results. Let us tell you a tip free of cost – you need to invest in your website.

Like seriously, you do have to invest consistency, time, energy, and content which makes your website a living encyclopedia. Realtors in your county, city, and state do more than just building a website and optimizing it. Think about what we just said and analyze your website from a customer’s perspective.

Why Most Realtors Suffer Despite Having Websites?

Real-estate website, realtors, real-estate listing, and lead generation tactics

This is the second part of our discussion today. You have a great website which is also user-friendly, and you still don’t get more customers. Why? What is the main element that is missing from this equation? Come one. We know you’re sharp. Think about it. Let us tell you the “WHY” part now.

You’re Not An Expert!

Real-estate website, realtors, real-estate listing, and lead generation tactics

It is because you’re not an expert in your domain. There are tons of realtors out there. Some might be charging less then what you quote. Others might be more experienced. So why would a client come to you directly? Realtors suffer because of the obvious part. They’re not an expert. There is nothing authentic that can initiate that you’re the best and better than your competitors. Thus, your customers stay away from contacting you. You keep getting clicks because of PPC and miss making sales. Here Rayman Solutions can help you to understand your audiences and become an expert. Contact us today to get your free consultations.

Why Don’t Real-Estate Listing Get You Your Target Audience?

Real-estate website, realtors, real-estate listing, and lead generation tactics

Well – well, this is your biggest mistake. You’re using some of the best lead generation sites, and still getting no good customer response. Once again, you missed the crucial part of being available in a unique manner on these sites to target your customers. You’re paying more than $500.00 per month to generate leads, instead of being a lead generator for your own business. The reason is that your brand is failing to make an impression on your customers even on these big sites. Our experts are here to teach you how to generate leads through these sites. Book your free appointment today to get started.

How To Focus On Real-Estate Lead Generation?

Real-estate website, realtors, real-estate listing, and lead generation tactics

You’ve tried PPC, SEO, SMM, cold calling, and email marketing. All of this took your money and still you don’t have enough to show at the end of the year. Now, this is concerning. These tactics have already shown great results for your competitors but not you. Are you posting something new daily on your social media pages? Do you have LinkedIn profiles built specially for your brand? We are sure, you have missed doing it. See, this is the first part of your training. You need to focus on building customer relationships instead of just posting some weird pictures of non-living properties that you want to sell or buy.

Talk, Talk And Talk

Real-estate website, realtors, real-estate listing, and lead generation tactics

Many of you have been doing this since the day you started understanding how to express yourself. But, your real-estate business needs you to talk too! Once again, the simple fact of sitting and doing nothing is not going to count in as the best practice. You have to talk, communicate and chat about who and what you are. Your customers need to know that you’re the only one who is able to solve their problem. So, talk as much as you can. Don’t know which platform to use? Chat with us today to get your instant chatting platform updated.

Be Social With Media

Real-estate website, realtors, real-estate listing, and lead generation tactics

You have tried all the available tactics of being available for your customers and still, they don’t come to you? Now, this is an interesting part. There is an obvious barrier that is making them miss your brand. So, let us focus on building your brand with proper media attention today. Worried about getting your first blog for big pubs? Don’t worry as we know what you need to get this started.

What Do You Need to Start?

Real-estate website, realtors, real-estate listing, and lead generation tactics

For starting you need to immediately focus on changing your SEO provider. Because trust it or not, this lame-old approach will not get you what you need. You need to stand out from the CROWD to make an impact. Further, a trusted source who knows what you want will help you build this real-time fast. By building, we mean that you need to make an appearance that counts as WORTHY. Next, you need to set up your media kit to reach niche specific clients along with general customers. And lastly, you need to invest and understand that rebranding your image will take some sacrifices. There is nothing on the net that can give you the Midas touch. Only, hard work, dedication, and focus will get you to meet your goal.

Are You Ready For The Change?

Real-estate website, realtors, real-estate listing, and lead generation tactics

A rightly meant and to-the-point thought. Yes, if you really want to grow big, and embrace a change that will help you in the longer term – then you’re just a call away from free consultation today. We and our team know exactly what is worthy to get you the unlimited media spotlight, and we love to work with realtors big time! So, let us start rolling the stone now, and improve what is a big challenge for you. Let us know what you think about this approach in the comments section, and we can improvise more solutions! Afterall, learning new things is a curve we can extend to each other, and build a new real-estate company together.

Love conquers all, and if you get a partner who shares the same vision as you, your combined efforts give you results immediately. Same is the story of Sita and Brian. Both of them are some exceptionally gifted people, and life partners as well. They fall among some of the best professionals and real-estate guides in Ontario, Canada. Today, they both are here to share their market insight, strengths and weaknesses. And most importantly, how they built their dream life together. There are no real-life examples that set trends in today’s busy life. But, people like Sita and Brian are the ones who create inspirational stories.

The Starting Is Never Easy

Sita And Brian
Married in Cancun, Mexico (2012)

Sita and Brian say, “Our journey in real estate started when we were 18 years old. We started dating at 15 in high school and by 18 we were living in downtown Toronto while we both attended George Brown College. We were having a conversation one evening about our future and the type of life we wanted. That led us to the thought of investing in Real Estate to build long-term wealth to take control of our financial life. And, also to create the freedom and lifestyle we desired.” Sita and Brian set the perfect example of a strong and influential mindset. They both knew that they had to be the ones to make the change.

Key Turning Points To Apprehend Your Dreams

Sita And Brian
Visiting the Grand Palace in Bangkok Thailand (2018)

“From that moment we knew that Real Estate would be our keystone, we started working on it aggressively. Sita quickly got her Real Estate Sales License. And, Brian got his Construction Engineering Diploma, Master Builders License,” said Sita and Brian constructively. As soon as Sita and Brian got what they needed to work, they started Kenneth Homes Design Build Inc. Sita and Brian further share, “It is a custom home building and renovation company. We began putting in long days to grow our businesses with the intention of buying rental properties and getting into development.”

Life Of Sita And Brian – The 10 Years Of Hard Work

Sita And Brian
Champions League game in Madrid, Spain (2017)

“After 10 years, the construction company was beginning to really grow and we were building multiple homes a year and Brian needed to get off the tools and out of the day-to-day operations,” shares Sita and Brian. Later, Brian began the next journey to become the manager of the office. Meanwhile, Sita had been building her Real Estate Sales expertise while working on sales teams as a buyers agent. She was also working on building her expertise and grooming herself to start her own team. They both worked hard, made decisions, found mistakes and corrected their errors. This gave them the exact work layout they both needed. Sita and Brian give our general readers the spark they all need to grow and boost their career along with personal goals.

How Success Bows In Front Of Sita And Brian

Sita And Brian
Traveling through Southern Australia (2014)

The god of SUCCESS is not someone who gets impressed easily. You need to put in dedication, hard work, consistency and more hard work to get its attention. “By this time, we had already purchased our first home, then our first rental property and our first commercial location. We started to really see the power of “Leverage and Equity” and were able to use our Real Estate expertise to take 3 extended trips over three years around the globe. These were to, Australia, Hawaii, Fiji, California, Germany, Spain, Portugal, Dubai, Thailand and Sri Lanka. Our longest trip was of 36 days and the shortest was of 18 days,” share Sita and Brian proudly.

The Exceptional United WE Stand, Divided WE Fall Rule

Sita And Brian
Custom built home in Hamilton by Kenneth Homes Design Build Inc

“Through this time, we had another one of those amazing conversations about our future. We realized the power of our Real Estate Assets. And, also realized that through a decade of training courses, seminars, books, being members of the Real Estate Investment Network of Canada and more – That we had amassed a huge vault of knowledge and we wanted to share this with other people. We want to show other people that they could start taking advantage of this thing called real estate to accumulate major long-term wealth through a relatively passive investment,” state Sita and Brian positively.

Sita And Brian Love To Share With Others

Sita And Brian
Our first personal home which we gutted/renovated and sold for over double what we purchased.

Sharing is caring and Sita and Brian fall under those humble beings who love to share. They further reveal that “At the moment our goal has changed from just making money and building our own portfolio to becoming of value to others. We want to be the catalyst for people to realize that the life they want is not that far out of reach and show them how they can achieve it. We want to be of service to assist our clients, friends, and family in building wealth through real estate.”

Sita And Brian
Our first home purchase in South Burlington (2008)

After that moment, they both started working on things that can create an impact and platform for people around them. Sita and Brian also add, “We decided to start The Dosramos Real Estate Team. We would still run Kenneth Homes Design Build and decided Brian would get his Real Estate Sales license. And then, we would start selling real estate together as our third ongoing business. First is the construction company and the second being our real estate portfolio.”

The Moment Of Pure Pleasure

Once you start working on things that share in the lives of many around you-you start to grow in a manner that is unexplained. Strong people build-up others around them and show them the way that they need to grow. Same is the school of thought for Sita and Brian. They want to share and build a future which they both can be proud of. They don’t want to fall among some forgotten pieces of history. In fact, they want to create a future to be proud of and be remembered because of it.

“Since then we have continued on that journey and are now pursuing our Real Estate Investment Advisor Certificate so that we can be better qualified to advise and mentor our clients, friends, and family to build wealth through real estate. These efforts will help us do better than before, and also help our community as a whole. We want people to know that living a great and abundant life is possible and through strategic investing and planning for your future you can achieve it,” add Sita and Brian conclusively.