2018 September

Eric Temple is an Emmy-winning director, editor, producer, and screenwriter at Highway 89 Media, based in Ogden, Utah. He founded the company in 2011 when he relocated from Washington, DC. Temple has been working in broadcasting and film for more than forty years, creating an impressive portfolio in digital media, film, and documentary production. Rayman Solutions has interviewed Temple and is pleased to introduce filmmaker Eric Temple to all of our readers.

Eric Temple in His Own Words

Eric Temple

Eric founded Highway 89 Media “to create videos worth sharing.” Prior to 2011, “I spent almost 17 years working as a producer for broadcast TV, then formed my own company in 1991. I have owned and operated my own video production companies since 1992. I enjoy the diverse nature of the clients and projects that we have, along with the challenge of working in many genres of video. For example, while our bread and butter is based on telling short stories on video, we have also produced many award-winning documentaries that are longer and more involved.” His notable works include Edward Abbey: A Voice in the Wilderness, a PBS documentary on the environmental writer Edward Abbey, and With One Voice, a 2009 documentary exploring cross-cultural mysticism.

Eric Temple

Highway 89 Media is the spiritual successor to Canyon Productions, Inc., an independent company that Eric ran from June 1992 to May 2011. It was a video production company specializing in corporate, government and documentary media. He also moonlighted as a part-time instructor at the Center for Digital Imaging Arts at Boston University, where he taught video production courses. In his earlier broadcasting days, Temple worked at KAET-TV as a producer-director and later became the environmental reporter in the same PBS channel. Next, he was the producer of the daily PM/Evening Magazine Program at KUTV and then served as the senior producer for local programming. From January 1987 to May 1989 he worked as an executive producer at WJZ, responsible for all of their local programming. Finally, he was the executive producer of Evening Magazine on KPIX, San Francisco, and later produced a weekly home improvement program on KGO-TV, San Francisco.

Achievements And Recognition

Eric Temple

Eric Temple has received several Emmy Awards, 9 Telly Awards, and several Communicator Awards, along with commendations from nationwide film festivals. Eric stated that “Video has been my passion and craft since high school. Naturally, the technology has grown by leaps and bounds since then, and I love keeping up with new techniques and industry trends.” Beyond film and television awards, for Temple “the reward comes from seeing satisfied clients coming back to us again and again.”

The Future of Highway 89 Media

Eric Temple

Eric’s impressive career is far from over. His goals for the future include expanding “Highway 89 Media’s reach across Utah and the West while continuing to provide our clients with the personal service they have come to expect. We also strive to stay ahead of the technology curve, using the latest 4K cameras and editing technologies. Plus, we have a strong creative and technical team, and I want them to always keep learning new things and to keep growing.” Even as technology advances and makes video production more accessible, expertise in film production and respect for the craft cannot be replaced.

Eric Temple

In this highly competitive field, Eric is using his vast experience to give back to the next generation of filmmakers. He states that “while living in Washington, DC, I spent several years on the faculty of the Center for Digital Imaging Arts, working with students from all walks of life to improve their video production skills. Now that I’m in Utah, I have been presenting lectures to upcoming entrepreneurs at Weber State University on how to produce and utilize video in their marketing efforts.” With the rise of digital and social media, Eric’s proficiency in video production is more sought-after than ever.

Parting Thoughts From Eric Temple

Eric Temple

Here at Rayman Solutions, our readers love to hear from thoughtful entrepreneurs and businessmen like Eric Temple. We asked Eric how he maintains his passion and work ethic throughout his career. Eric stated, “every project presents a new opportunity for me and my team, and we love to learn and grow together. We truly become part of your company for the duration of the project; learning both your needs and corporate culture. Though we have produced hundreds of videos in our careers, every project brings a new twist and a chance to showcase our talents. That is truly rewarding.”

An interactive website is a new business and brand image that a lot of businesses are already using. The basic functionality of such a website is to offer your customers and clients a seamless user experience so that they can find whatever they need from your product or service immediately. Basically, think about an interactive website as the new platform ready to take action as soon as a customer enters – just like your shop or office workers. Almost 70% of your customers search for your business online. And, if they get a seamless platform – they are bound to come back, again and again. Thus today, learn about the significance of an interactive website.

What Is The Meaning Of An Interactive Website?

Interactive Website

Websites are all about their designs and how well the graphics, pages and content sync with each other. Having a 10 or 15-page website is not a dream come true. In fact, it is quite bad for your business – if so much information is sprawled out on the net. The basic purpose of your website is to first provide an intro to your business, and what you guys do. Then comes its layout, design, graphics, and digital marketing. Yes, don’t forget SEO, PPC, and blogging – as all of these are also based on your websites market outreach. Thus, in short, you offer your visitors a complete guide about your:

  • Business
  • Products
  • Services, and
  • Why they should consider working with you or hiring you in the first place

Build Meaningful Connections

Interactive Website

Your interactive website is like the third-eye that allows your visitor to shop and study details in a nutshell. Instead of having to call you, they can research, decide, compare and buy immediately. If you offer consultation services like realtors or doctors – you need to have a site that can let your visitors compare prices, services and much more. Like we said above, about 70% of your customers want to experience a seamless digital experience – and if you are able to cater 30% at your shop, retail store or through face-to-face catch-up – still you are losing a huge chunk. And, this huge a loss allows your competitors to win very easily. Thus, with the creation of an interactive website – you are able to cut that loss to half without disturbing your existing client base.

Make An Impact Through Customer Psychology

Interactive Website

Customer psychology is very important for generating revenue as well as marketing your brand. Even if you did outdo yourself with the product launch events or branding parameters – still not having an interactive website will fail you heavily. Customers trust only if they are able to relate to your brand, product or service. If not – they never visit you again. If you heighten up their user experience by technology interface – you win over 10 times more than before.  This can be as small as enabling a comfort plugin, to as big as using chatbots or AI. Thus, the more you invest in your website – the more you get to live fresh and updated in your visitor’s mind. And, as a perfect ROI tactic – this can allow you to never miss an opportunity again.

Start Awarding Features Before Charging

Interactive Website

Business small or big, both need customers to sustain their market and niche. Without going for something in hundreds or thousands of dollars – first, start investing in your customers. This is the key feature to gain success without catering a huge customer refusal or acceptance. Did you ever get a chance to play in-app games or the games available on Facebook? if not, try playing any today. You will understand the interaction from your customers point of view. If these games start charging the moment a visitor appears – they are bound to never have him return. most probably, the customer will actually give negative ranking or reviews. But, on the other hand, if you allow your customer to invest time in your service – and charge them lets say a $10.00 bill after a fortnight – they will pay easily. And, next, you can keep on increasing the price gradually. This small step allows you to build customer trust through an interactive website, and make them stay on your brand a lot more than your competitor’s.

Personalize On The Next Level

Interactive Website

Human personalization is far more difficult then animals. And, that’s because we ask and think a lot. Further, we also can’t make immediate decisions on the par of excellence. we also tend to face double thoughts – just because we are either new or naive in the market. Thus, with an interactive website platform – now you can personalize with each and every single of your customer. You can add-in offline assistance, chat support or partnership or affiliate programs. You can also display offers with discounts and services – that are bound to make your customers to research your brand more. You can also share free giveaways, like:

  • Ebooks
  • Newsletter
  • Discount vouchers
  • Redeem points
  • Bumper prize
  • Lottery raffles
  • First-time buyer hamper
  • Loyalty program

Interactive Website Will Also Need Digital Marketing

Interactive Website

This statement is like an open book. WIthout adding the touch of digital marketing you can’t win over your market share or even a strong customer base. Your online availability, target keywords, local listing, and paid marketing along with social media interaction – all are the basics for targetting a good number of customers. You don’t want to be left alone in the sea of competition. Therefore, all of these stated factors are bound to create a buzz, no matter if you are a startup or an existing business. Think about this from your customers point-of-view, they want and need your assistance – but are unable to connect with you. What if you break the said barrier? Amazon, Apple, Samsung, and all other such big brands do this – so why can’t you? Further, don’t forget to optimize your site for every type of platform or device – as this will enable your customers to trust your credibility more. 

Augmented Reality SEO is the new future for setting your marketing goals and strategies. No doubt, SEO has been manhandled a lot recently. But still, there are companies who would love to work with your business to create a strong market influence. You don’t have to worry anymore about paying and staying only when the augmented reality is going to be a part of your SEO plan. In near future, AR is going to revolutionalize the marketing platforms and options beyond your expectations.  Even in your day-to-day life, AR-oriented gadgets are going to rule our world. So, why do we miss the biggest part of our business outreach? Which is, by all means, augmented reality SEO and its huge impact. Let us dive in more to guide you in detail.

What Is Augmented Reality SEO?

Augmented Reality SEO

SEO is done offsite and onsite for your website. And, if your brand is not prepared for the upcoming addition of AR, you may lose the huge chunk of your customer base. AR is available since the early 1990’s, however, yes it was under a lot of test-and-trial modes. Thus, not many of us were aware of this feature, and a lot of us also considered it useless. But when smartphones came with a bang – now AR is available in every possible manner. But, before you start to vent yourself over virtual reality and augmented reality – know that both are highly different from each other. Basically, we are speaking about the digitization of content to the next level, where every user will feel a part of every video, blog or article. Let us read more to understand AR.

Augmented Reality And Virtual Reality – Different?

Augmented Reality SEO

With virtual reality, you get to wear something additional to get the feel of being the “part” or “involvement” of any movie, game or video. Whereas, in augmented reality, it is like happening in front of you or around you to make you feel involved. The augmented reality game which took away a lot of us like a hurricane is PokemonGo. The user feels the real-life experience while playing this game, and thus a lot of other popular games lost a huge customer base. The main reason behind this is that the user gets to feel involved in the action happening right in front of his eyes. Thus, the augmented reality is booming because of its real-life like feel for every user. Apple as of now has brought the feel of AR for its users. And, once every other brand does the same thing – the revolution is going to be huge!

What Is Google Saying About AR?

Augmented Reality SEO

Google I/O 2017 was quite vocal about AR and how they are trying to make it a part of the future. Google lens is being formulated according to the AR technology and is making it more user-friendly. This lens is compatible with any device as long as the language is in English, and if you do have the latest version of Google Photos installed. Next, Tim Cook – Apple CEO has also acknowledged the brands focus on augmented reality – so when two big names are saying something – then we do have to focus on the impacts of our current marketing strategies and how this revolution will impact our previous efforts. Thus, if your users are going to browse with the AR term, initially your SEO will fail. So, now is the time to stop and rethink this whole game-changing update. Don’t worry, as we have you covered in this blog today.

How Augmented Reality SEO Will Work?

Augmented Reality SEO

As of now, Google repeats to every SEO mastermind to have a close focus on creating and watching micro-moments. if your marketing is able to prepare this in-the-moment buying decision – you are easily going to win the sale. And similarly, your SEO will be great. So in order for your business to meet the AR SEO goals, you need to initially work on your local listing with augmented reality in mind. Your local listing is going to be based on your Google My Business Profile. So, if you haven’t already set your business profile – it is time to build and create one according to the upcoming feature.

How Will Social Media Be Affected?

Augmented Reality SEO

If your local listing is going to be impacted by augmented reality, so is your social media profiles. Thus, before we go any far into why you shouldn’t go with SEO – here is your ponder point as to why augmented reality SEO is the best option. Almost 84% of your customers trust online reviews more than word-of-mouth, and this means your digital marketing is no longer up-to-date. Similarly, if your social media engagement is not impacting augmented reality, your search engine ranking will be highly affected. Thus, a simple and effective approach is to start setting goals for achieving the AR SEO as your new plan to engage strong prospects. 3D videos, images and in short content is what is going to stay with AR SEO. The more such content is going to be accepted, the better the forecast for sales will be on-point.

How Do I Go About AR SEO? 

Augmented Reality SEO

Like we said above, augmented reality SEO is the upcoming future of simple SEO. That means, the more your website, social media platforms, and business profiles become digital – the more tech-savvy will be your ground. The basic understanding that you need to have is how you can be more interactive and immersive with your customer engagement. Thus, you have to work according to the mindset of your customers to ensure that you are on top of your game. Further, if this is what will work for you, then you have to make every possible change to stay in the game of the changing AR SEO. And, don’t forget that ultimately it is a story that will pique interest and have more views and potential leads. With AR now, the face of technology is changing immensely, and if businesses forget to closely watch it – no doubt they will be forgotten immediately. 

So what is your plan now? Is this something that can impact your business? Tell us more in the comment section today.