2021 April

Today, the marketing experts at Rayman Solutions are going to share some great insights for top-notch quality leads and how to generate them easily in 2021. You’ll find numerous businesses out there to help you in marketing your venture, and commence thousands of ideas. But this is not what the specialists at Rayman plan to do. We have a different purpose. We strive to get you the success you want. Our focal point is to get you the value for your money with optimistic and productive outcomes in a very short time. Thus, let’s discuss how to get your business traffic-driven results. Whether you’re an SMB or large enterprise – lead generation can be tough!

Say No To Big Time Promises!

In the beginning, advertising companies share real-time flashy words and big-time promises. It was only marketed without any effort into getting modified from most of the companies. You might feel as if they just want you to spend a couple of dollars and that’s all. But this is not exactly what marketing is all about. With numerous tools – now you can automate marketing with a professional company. And, later on, see significant results.

Teamwork Is The Key

Superb results are the product of strong teamwork. If your customers are tech-savvy, then you too have to match the pace. The collaboration of client-and-company is only fruitful if your business is armed with efficient resources. It’s not a one-man show that matches. But a comprehensive and combined effort that matters. The team at Rayman specializes in generating leads accompanied by social media P.R for all types of industries, for instance:

  • Real estate
  • Healthcare
  • Technology
  • CPG
  • Law-and-Order

They are also specialists in business pool strategies and can help you in more than several ways with industry-linked material.

Foundation Or The Story?

No matter what path you take with your enterprise, a foundation will eternally passage better outcomes. The compact your foundation is, the sounder your goal is going to be. In the same way, high-quality leads and Social Media P.R. is going to pave the way with clearly defined ideas and technologies.

Today, if your brand or business is not in association with modernized social platforms, and their ad requirements – you drop more customers than you gain. Several agencies are doing the same thing. They only bargain ads, but not the REAL outcomes. And, most of them are not talented at transporting what they undertake on time as well. Thus, why gamble if you’re a startup? In its place, always go for somebody, who is equipped to work FOR YOU!

Online Marketing – The Pulse?

Usually, people think that social media marketing is just generating a simple Facebook page or a linked-up group. You shouldn’t have a lenient attitude towards social media marketing. Strong and credible SMM along with robust SEO is very important to generate quality leads for your brand. Instead of spending thousands of dollars to drive niche-oriented traffic, you need to feel the pulse of online marketing with value- tallied services. Go for a company that focuses on providing all of the below-stated services. As these will easily cater to generating quality leads. These are:

  • Social Media Marketing
  • Social Media Management
  • Search Engine Marketing (PPC)
  • Search Engine Optimization (SEO)
  • Online Advertising
  • Display Advertising
  • Email Marketing
  • Campaign Optimization
  • Strategy Improvement
  • Content Creation
  • Ad Creation
  • Content Seeding & Distribution
  • Organic Social Outreach

All major brand marketing objectives are rewarded with these services in real-time outcomes. You don’t have to fear about user-engagement, once you start chasing them via online advertising strategies. 

Branding Or Rebranding?

That’s essentially the whole point of having your business hold out as a label. An exceptional and systematized brand places your business as an industry front-racer, and also sends a resounding message to your targeted audiences. Essentially, a brand is made to deliver the commitment to your clients. Thus, you can either make a fully developed modernistic brand or simply reinvent your present business vision. To target the brand audience, you will need to create trends and designs for a special message and powerful plan in your niche. Furthermore, an expert digital marketing agency can help you in forming:

  • Brand name,
  • Image,
  • Story,
  • Product voice & terminology,
  • Visual Identity,
  • Logo design,
  • Label descriptions

The Two Sides Of The Same Coin

Do you yearn for more leads? Good! Because you can get those leads with modified lead-generating technology. All leads will be niche-oriented, and you’ll be able to produce more income. Nonetheless, what will happen when they touch your website? What if the design is out-of-date and not user-responsive? Remember – the first impression is the last. You’ll lose your mark. And, customers as well. Hence, work on your website as well. Remove the old-fashioned or duplicate designs. Create a state-of-the-art website with result-oriented content. This will get you more consumer outreach with far better results.

Any Questions?

Of course, you do have plenty! And, we know it.  Lead generating is not impossible. You will get plenty if your base is strong. Thus, at first, build your brand and then connect with lead magnets – and Boom! Your customers will love to get linked with your brand – pandemic or no

The online presence of your business is an effective method to gain new customers. For any search, there are thousands of search engine results. So, a strategic SEO (search engine optimization) strategy will help your business website to be visible at the top of the search engine results. To begin with, it is always recommended to have a basic understanding of SEO. This will help you in the following ways;

  • Make a list of accomplishments for a successful SEO strategy.
  • Ask the right questions from selected SEO companies.
  • Understand their reporting procedures. 

Measure Your SEO Goals Initially

Developing a basic understanding of SEO will help you plan an SEO campaign. It will help you create realistic SEO goals. Realistic goals are benchmarks that match your short and long-term online marketing expectations. You can decide short and long-term goals for your SEO campaign as per your business needs. One of the most common myths is more web traffic, which means more customers and more revenue. An effective SEO goal is a tangible and achievable target. Some of the examples of constructive SEO goals are:

  • Increase our sales.
  • Increase awareness about our business.
  • Increase our overall email signups and trial/free downloads in a certain amount of time.

These above-mentioned SEO achievements can be measured in numbers and performance. A good SEO company will design a campaign to achieve your online marketing goals. 

Selecting A Good SEO Company Isn’t Easy 

Now, comes the tricky part of deciding which company to hire for your online marketing campaign. One of the best places to start is among your own network. Ask around in your non-competitive B2B network if anyone has used any good SEO company and if they recommend it. Another approach is to search online for an SEO company. Just a plain search for good SEO companies will return with millions of search engine results. You can further refine your search by your preference- a local or a remote SEO company. Many business owners want a local company so they can have all the discussions in person. Others are comfortable doing everything via online communications. Now you should have a list of a few shortlisted SEO companies. Following are some of the key suggestions which will help you select a good SEO company.

Look Up Their SEO Performance Critically

SEO doesn’t only mean rank standings in the search results. A professional SEO company will have its various social accounts, images and logos streamlined. It means their Meta description, Facebook, Google+, and Twitter should promote similar messages and themes. 

SEO is a very competitive field, and a new(er) SEO company might not show up in the top ten results- as they are still working to build their clients. But they should have an online presence on various platforms. Also, you should check their local listings and overall visibility on search results.  A little homework on your part will help you differentiate between a good and a scam SEO company. 

How do they ask and answer questions?

SEO is a field that requires constant communication from both parties (during the early stages). A good SEO company will ask you many questions based on your SEO goals for your website. Some of the questions they should always ask concerning:

  • Your goals
  • Client base
  • Your current SEO performance (if applicable in your case)
  • Your business culture- this is especially important when SEO Company will be writing content for your website.

There is no one fixed and successful SEO solution. Every SEO strategy is tailored to meet the demands of a specific business and its goals. If any SEO company does not answer your questions regarding their SEO practices, then they might not have your best interests at heart. The science of SEO has become very open in recent years. There is no such thing as secret techniques or maneuvers. Any SEO company should be able to answer how they will help you achieve your marketing goals. Open communication shows an SEO company is eager to earn business for you and they care about your business. They should be able to satisfactorily answer your questions observing:

  • Short- and long-term website ranking strategies
  • Most important and relevant keywords of your industry 
  • Their previous SEO works 
  • SEO strategies
  • Reporting methods 

When asked about Google search engine result policies and how they would use them to enhance your rankings, they should be able to answer you in a professional and easy-to-understand manner. This will help you to identify if this specific SEO Company is the right match for you. If they are not able to report their findings in a format that is easy for you to understand then you should take your business elsewhere. 

Experts at Moz recommend asking your SEO company one very important question, “what will you do if your current techniques are not working?” This is an open-end query and you can ask for specific and practical examples from their previous experience. It also provides SEO companies with a chance to really highlight their achievements. They have the chance to show you the benefits of working with them. 

Look For Their Previous Clients And Proven Records

Many SEO companies promote big company names and logos as their clients on their websites. Several times, these claims are false and irrelevant to SEO solutions. Whenever you are considering any SEO company do ask them clearly and directly about their previous SEO clients, strategies employed, and results achieved. Those clients generally do not mind being mentioned in their SEO portfolio as this also generates free indirect publicity for them. So, if any SEO company mentions that their clients wish to remain anonymous, take it as a warning sign that the SEO Company might not be legit.

Checkout Their Pricing Plans Also

Many SEO companies have different types of pricing plans. These prices depend upon the type of marketing plans designed for your business. They offer both flexible and fixed pricing plan options with some upfront payment. On the other hand, if any SEO company is charging by the keyword, it should be considered as a warning sign of deceit. Keywords, be it 1 or 10 do not make a difference. It is the expertise, planning, and execution of the marketing which is the foundation of their cost.

What Is Their Reporting Method?

A good SEO company will always tailor its reports as per the needs and requirements of its clients. Before you finalize your contract with any SEO company ask them to show you a real-life example i.e., not a sample of their reporting methods and metrics. This will help you understand and decide between various SEO companies and if they are a good match for you.

Conclusion:

SEO strategy is one of the most effective online marketing tools. A basic understanding of SEO will help you identify the right goals for your business. These goals will help your business get more visibility and higher revenue. In short, a good SEO company will have a uniform online presence. They will answer your questions regarding their SEO practices. They will ask you technical questions about your business and website. They will happily show you their previous performances.

A good SEO company will not just use tags of client companies, they will show you their achievements in terms of performance and rankings of their websites. Reporting methods and prices also vary by every SEO company. A professional SEO company will design their reports which are easy for their clients to understand. It is important for a successful marketing campaign for both parties to be on the same page for marketing campaigns. With preparation, you can employ a worthy, proficient SEO provider and enjoy better visibility and higher rankings on search engine results. 

Digital marketing is raiding our day-to-day lives, but it’s not as terrifying a concept as people formerly thought. Marketing has shown it can make our private lives quite laid-back, but it doesn’t stop in our homes alone. Businesses are regularly coming up with innovative tactics to use modern technology and marketing trends to engage with customers, make processes informal and drive deals. This is what the latest digital marketing trends will be showcasing in 2021. We’ve now seen the fame and efficiency of AI-powered chatbots in preceding years and how Facebook customs artificial intelligence to advance the results of ad campaigns. But what’s next for digital marketing trends and how can it further enhance the success of businesses in 2021? Here are five digital marketing trends to watch for in 2021.

SEO For Voice Speech Recognition

Amazon’s Alexa was a big sensation with clients in 2018, making it easier for people to search for info on the network and do things simultaneously – Made Alexa infamous within days of launch. Moreover, 66.6 million Americans are projected to be using speech or voice recognition technology by 2020. Lots of businesses will want to get on board with this AI drift. As of now, Sony, TiVo, and Hisense unveiled TVs that can be controlled by voice. On a par, home appliance manufacturers for instance Delta, Whirlpool, along LG have augmented Alexa’s voice recognition knacks to help individuals direct everything in their houses from microwaves to faucets. Therefore, in 2021, we’ll see even more businesses and products applying speech recognition technology.

The Era Of The Ephemeral Content 

As of now Snapchat stands as the inventor of the idea of “ephemeral or short-lived” content. This implies that social platforms show content that only persists for a set retro of time (generally 24 hours) ahead of disappearing into the air. If you look at stats, Snapchat handlers alone make 1 million Snaps each day. Here, Instagram Stories and Facebook’s MyDay also added fuel to the fire and got users back on trend with them. Thus, in 2021 the digital marketers will get inventive to tap into the customer attention consumed by fleeting content. The operational disadvantage of ephemeral content is that it can’t be reprocessed, making it harder to industrialize. But with so many ogles on short-lived content, it can’t be unheeded.

Smarter Retail Recommendations

The minute you shop online, many businesses as well as Amazon give you product recommendations based on items you’ve purchased or browsed previously. In 2021, retail recommendations will be smarter. Digital marketing combined with AI will be able to endorse products built on quality, sentiment as well as browsing history. Similar to what 1-800-Flowers did with their AI gift concierge, Gifts When You Need, otherwise recognized as Gwyn, more businesses will be providing personalized and directed shopping experiences generally. Even shoppers in brick-and-mortar stores will be able to get product endorsements from AI-powered store displays like the one offered by Mystore-E.

Image Recognition

AI has made it possible to teach computers how to empathize with speech, but did you know that we can also educate computers on how to see? Image recognition denotes the ability of computers to acquire, course, and scrutinize data from visual foundations. There are many uses for image recognition as well as the ability to identify diseases, perceive license plates and allow for photo analysis to conclude payments or other verifications. It can also help businesses expand their marketing. GumGum uses its exclusive computer vision technology to scan images and videos from millions of pages throughout the web, letting brands place relevant ads where users are most likely to see them. Therefore, do expect image recognition to become bigger in 2021.

Arms Race Around Ad-Blocker

An enormous 27% of internet users are likely to have espoused ad-blockers by 2021, blocking a substantial source of income for many digital marketing specialists and their customers. This won’t touch everyone or every single traffic surge, but a sufficient amount digital marketer will feel the squeeze, and thus you can expect to see a feisty of high-stakes chess start. For the said, we already know how the arms races are done. Marketers will uncover ways to avoid the adblockers to not harm their income. Here, the ad blocker developers are going to advance their products and lump the holes just early enough for marketers to find new Achilles’ heel to feat.