- May 3, 2018
- Posted by:
- Category: Blog
Google routinely make changes to its search results algorithms. They publicly announce these “broad spectrum” changes. The change was announced via Google’s Twitter platform. This specific and latest change in their algorithms will now reward those pages which have better and relevant content on their pages.
After these changes, it was indicated the rankings of pages will variate on the search engine results. If your page is ranking on the lower side of search engine results, then you need to improve the relevancy of the content. The primary objective of this change is to provide users with most relevant answers to their queries. So, after this update, if you notice your page is ranking lower, it does not mean you have low-quality content. Rather, improve the relevancy to your target search queries.
John Mueller elaborated on Google quest to present high-quality search results. Google is looking for significant improvement on a long-term basis. There are two ways these changes will impact the performance of pages. They will either go up or down in the search engine results. Google, itself stated that it is trying to reward “under-rewarded” pages.
With search engine results, it is never just one magic solution for every website. Each page has its own set of issues, which have to be correctly identified and rectified. However, one of the most common issue is the content on the website. The quality of the content is now highly relevant to the visibility and ranking of your page in the search engine results. To get the best visibility among search engine results your content has to be relevant and of high quality. You can achieve this by hiring expert authors to produce great content for your site. Well written and constructed content attracts links from other popular and reputable sites. These links significantly boost your rankings.
Another common and prevalent issue on websites is deceptive and aggressive advertisements. Disruptive, aggressive and deceptive ads negatively effect your page rankings. Deceptive ads are generally those type of ads which are not labeled as advertisements. These types of ads are placed in such a way that users sometimes confuse them being a part of the site. Affiliate links are not disclosed but showed or displayed deceptively close to main links, also falls under the deceptive ads category. All of these actions are now heavily penalized under broad quality updates.
Google is committed to quality results for its users so quick fixes or band-aid solutions will not work now. These “broad quality updates” cannot be rectified by any meta tags or some minor change to your current techniques. You need to perform a “Crawl Analysis” and have a professional audit just like Google would perform on your site. This “broad quality change” is one of the major updates from Google. Your site can recover from the affects of these changes. You need to persevere and continue to publish high quality and relevant content. Working hard with your SEO consultants will ensure that you are back in the high visibility results quicker than others.
User experience is also a priority for Google as now evident by these updates. Those sites which are using cloaking techniques, showing deceptive ads and have thin content have seen a steep decline in their traffic. So, remove disruptive ads from your site. It is acceptable to run ads but overwhelming your users with a barrage of ads is not. You might enjoy short-term increase in profits but will suffer long-term ranking consequences.
Google has released its “broad quality updates”. It is a great time to have a look over on the performance of your website. And then identify and rectify all issues not just some. To enjoy better rankings and performance persistent quality content and effort is necessary.