Are you a startup, looking forward to building your own brand? Well, this is something that is a notable development for the success of your business. But, as you’re a startup – then this matters even more. Isn’t it? You have limited finance, team management concerns and above all, a presentable market standing issue. Building your brand from scratch is a noteworthy procedure, and it can turn the tables around for you. However, before we dive into how to build a strong brand, we also need to manage your startup position to make things work perfectly. Worry not, here is your ultimate guide to building your brand from scratch.

Building A Brand Is Continuous Effort

building your brand

The above-stated heading is a proof of the fact that you need to exert continuously if you’re a startup. The reasoning is straight and simple, you are a startup with limited finances and very low-income flow. Thus, you have to counter a lot of pressure in order to realize and attain your dream. There are many things that you need to write down, as this can be a lot of trouble if you dont chart it out clearly. Write down your business plan. Read and explore your niche more. See what your target audience like to share. And, eventually, you’ll see the big picture towards success. But this will not come to you within seconds. It will need a complete set-up and planning.

Build Your Brands Credibility

This will involve many steps. First and foremost is credibility and voice authority. You can also go ahead with building an online presence to embark on your product or services. This will enable your customers to trust you easily. Further, once you spread your story, people will feel connected. This is one of the most important aspects of setting up your brand identity. It can go start from social media platforms, website, LinkedIn profile and paid online advertisements, banners and much more.

Have You Outlined Your Brand Mission?

building your brand

Motto and mission statement is very important for creating your brand’s credibility. The more you show and add value, the more your customers will want to associate with your brand. Think about this part as one of the fundamentals of building your brands market worth. Customers want to see the value they get. It can be a lot of things. Like, price, customer support, quality, value-added features and much more. Your mission statement will allow you to clients and customers know why it is worthy to be associated with being your loyal followers and sponsors. This will also make your tagline, logo, voice, personality, and message. Even your staff has to show the exact picture of perfection through established links and contacts.

Always Think Big With A Small Startup

You might not be able to meet your niche set examples or competitors – but you’ll certainly be able to make an appearance when it comes to starting small with a big vision. Things will never stay the same if you provide yourself with a vision. Herer, your business plan will help you to set up your goals. You have to figure a way to be over the board in the upcoming years. Further, your financial statement also has to reflect the same without any huge failures. Take two steps at a time instead of one huge leap. This will allow you to trust your abilities along with your brand’s credibility and worth. Who said that it was easy to build a brand? We did – and we stick to this plan because we know how to boost your brand marketing strategies.

Take Lots And Lots Of Notes

building your brand

Ever thought why Nokia failed? It was one of the biggest and leading brands of the 90’s – but now it is either Apple or Samsung that people want. Nokia failed because it didn’t try to meet customer likes. It failed to track its competitors and their innovative approach. This in return started to show up in their products. There was nothing new or unique with Nokia products. But, on the other hand, its competitors came one after another with new technology, camera features, touchscreen, Bluetooth connectivity, GPRS and much more. Samsung and Apple brought iTunes and Android along with much more as value-added features. People like the technology shift in their cell phones along with being able to show-off slime and sleek designs. Thus, keeping track of changing trends and competitors can allow your brand to stay updated with innovative features and results.

Always Connect With Your Audiences

building your brand

Creativity is something that can let your brand be the first breath of freshness. Don’t stick with the old school system of being a nerd. Try new things, offers, schemes, vouchers, and discount offers. This will keep the buzz around your brand alive. In case, you fall into the niche of continuous evolvement -you got to set your game right. Bring fresh thoughts to the table, hire creative teams, give a chance to freshers – and above all, connect with the audiences always. This is something that can show empathy on the next level. You can get what you want by listening to and addressing the concerns of customers. And, a startup brand will always need this approach to succeed.

Call To Action Is Important

Ever heard about it? Of course, this matters when you plan to build your brand from scratch. However, on the other hand, CTA is the best policy when it comes to generating leads. So, once you plan the CTA, don’t miss on the important facts. We know that it takes a lot of effort and dedication when you are building your brand. But, that doesn’t mean that you can simply ignore this beautiful opportunity and let it slide. We’re here to take you by the hand and deliver results that you can’t even imagine. Let us get on a call with our branding experts today, and see how Rayman Solutions can impact your brand’s credibility.

Branding is something very important for every type of business. Basically, if you want to keep growing your business, you need to focus on branding from the start. At every cost, understand what your customers like to click on. You’re after all dealing with Millennials. And these guys are kind of a high-profile girlfriend that you have to maintain. So, in order to win the game, you actually have to be in the game of branding. Now, how on earth will you build your brand? What are the basics needed for building it as a matter of fact – all of this and much more is covered in a nutshell below.

Building Your Own Brand Is Like Making A Promise:

The strategy is to focus on making something that you can deliver to your customers. Your product or service needs to come in the format of #promise. This ideology behind building your own brand is like, where, how, when and why your customers can come to you. Building a brand image is at the core of your branding process. Then, you need to redefine your business as a brand so that your customers can actually relate to it easily. Brands create the need so that your customers can focus on buying or purchasing whatever you’re selling to them.

Things I Need To Build My Own Brand?

Building a brand from scratch is rebranding. But if you don’t have a brand, that means you have to focus on everything that will matter in getting you the most out of your market share. By market share we mean your customers – that your competitors are taking away right now. Here is your list of features that your brand will need:

  1. Brand logo
  2. Integration of your brand
  3. Creating a voice for your brand
  4. Tagline is important
  5. Building trust
  6. Being Consistent

Where Do I Start?

No matter what you hear, but initially it is your website and logo that you need to focus on. Then comes the integration of your brand for your customers. Like a phone number, email, and customer services. You’ve to be able to get connected through all and any resource that you have.  After this, it is how good a voice your brand has. Think about it like a singer. If you’re good with words and have a soft and melodious voice – you’re bound to attract customers. Here, it is going to be your social availability for your clients. Like, Facebook, Twitter, LinkedIn, Instagram etc. But once again, this procedure is not going to get you instant super-famous status in front of your competitors. There is more to branding then only a few social media accounts.

Confused? Don’t Be!

A lot of people think that if they’re doing SEO, they’ve already done branding. Whereas, SEO is just another aspect of marketing – NOT branding. For building your own brand you actually have to understand why you have to choose to be a brand in the first place. Marketing is like paying to get exposure, but branding is something that gives you the stronger and a richer portion of the market. Building a brand is not a day or weeks work. It takes time along with consistency and an expert to guide you through the process. So, what is it that you’re waiting for? Get on a call with us and see how this can happen in reality. Consultation isn’t going to cost you. We understand what can hold you from making a decision. Thus, we give you live examples of ordinary people who like you were worried about being a BRAND.

You’re already in business and are fully established, but you don’t get to see the desired results that may be important for your market standing. The emergency situation creates more of a downfall for a business, and these times need strong efforts to overcome the loss of market share.

Don’t go too far, Coca-Cola has done rebranding 11 times, Apple has done rebranding three times since its launch as a brand. If you look at Starbucks, they too did it four times till now. So why are all these big, successful and market-dominant brands have rebranded their image? What was their distress call for such decision? All of this, along with much more falls under the 8 essential rebranding rules that we’ll discuss today.

Why Is Rebranding Important?

Essentials Of Rebranding

This is the first question that is surely going to pop-up once you think about rebranding your brand image. Let us say, you’re an SEO company doing the usual stuff for your customers that many others are doing in your niche. Your brand name might be fresh or unique, but your products and services aren’t. The market is full of billions of SEO companies, why should your customers stick with you? Unless you’re the only company in your state or city – chances are nil for targeting billion dollars in revenue. Thus, you need to rebrand your company.

What Are The Essentials Of Rebranding?

Essentials Of Rebranding

Let us make it simple for you to understand. Just go with something you want to buy new or fresh. Like a new house or a flat. The one you previously had was good enough to take care of your living arrangements, so why you wanted to buy a new place to stay? There might be a few things that could have been repaired or reused. Isn’t it? So you thought to buy a new house to go with new things and improve your state of living. Maybe a new environment or a new setup will cheer you up. Same is the case with your brand. You need to rebuild it to let your customers get attracted. 

Marketing And Branding Connected?

Essentials Of Rebranding

This is a tricky question for people who have focused all their lives on marketing. They love to spend thousands of dollars and still complain that they dont get the well-desired results. And have you ever stopped and considered why this is happening? Why things dont fall under the roof of “being successful“? That’s exactly why you need an expert to explain to you why things are not different for you. Being in an industry where things change instantly and keep you an edge. Well, so here are the essentials of rebranding that can make you win your game immediately. These are:

  • Creating a new image
  • Building things from scratch
  • Being an expert in your domain
  • Market research and analysis
  • Target customers
  • Branding kit understanding 
  • Growing your business and brand appeal
  • Continuous marketing to get connected with your customers

The Do’s And Dont’s Of Essentials Of Rebranding


Essentials Of Rebranding

In a nutshell, rebranding isn’t the idea for every other business. You have to properly understand why you need to essentially take this approach. Mainly it is because you are not a brand? Or because you want to win over your lost market share? These are the two steps or thoughts that you have to discuss with your branding expert. Finding one isn’t an easy job. But, if you truly research the market you’ll find a worthy and reliable branding specialist. The initial story has already been established above. Thus, you now have a clear checklist of what you need to do and what you don’t. 

The Challenge Is For All!

Essentials Of Rebranding

Like we said above, all big brands have rebranded their brand image continuously. Have you considered why they needed to do it multiple times? The answer is – because they wanted to keep rolling-in with customers with changing trends. They also wanted to be available when nothing else was working for their clients. Building a brand from scratch means, that you have to invest:

  • Time
  • Money
  • Consistency, and 
  • Energy 

Share Your Brand’s Voice 

Essentials Of Rebranding

One of the most important essentials of rebranding is “Creating your brand’s voice.” This is compulsory not only for your specific niche but also for people who dont belong to your industry. Basically, with marketing, you only focus on sharing your voice on all platforms. But, with the rebranding strategy, you actually build a solid picture for your customers. This picture will make them get related to your brand. Initially, every business wants to generate sales, but without being a lead generating a magnet itself! 

How To Become An Expert In Your Niche?

Essentials Of Rebranding

Your main focus should be to be an expert in your niche. Which trust us, isn’t an easy job. You have to be everywhere with a word of advice for everyone. You have to display an image which is longlasting and can actually make your customers come to you. Think about it like an ordinary person.

For example, you’re an expert realtor or marketing company. There are millions doing the same thing within your county or state. Why will your customers come to you despite you appearing on the first page of Google with the best keywords people search for?  Once again, think about it. This is why rebranding will make sense to you in the end. Your products and service can be as unique as possible. But, that will not get you the desired share of the business. At the end of the day, you have to stand out from the crowd. 

Come, Connect With Your Customers 

Essentials Of Rebranding

Customers need your products and services. But they dont know why they should be contacting you in the first place. Your brand is not giving enough room for them to feel comfortable with it. That’s where rebranding jumps in to make your connection. Remember, you need to build a strong foundation to be able to be a lead generator without external forces to drive business for your brand. Have you considered rebranding before? If not, this is the right time to start with the essentials of rebranding to make a difference. After all, your brand is UNIQUE!