Augmented Reality SEO is the new future for setting your marketing goals and strategies. No doubt, SEO has been manhandled a lot recently. But still, there are companies who would love to work with your business to create a strong market influence. You don’t have to worry anymore about paying and staying only when the augmented reality is going to be a part of your SEO plan. In near future, AR is going to revolutionalize the marketing platforms and options beyond your expectations.  Even in your day-to-day life, AR-oriented gadgets are going to rule our world. So, why do we miss the biggest part of our business outreach? Which is, by all means, augmented reality SEO and its huge impact. Let us dive in more to guide you in detail.

What Is Augmented Reality SEO?

Augmented Reality SEO

SEO is done offsite and onsite for your website. And, if your brand is not prepared for the upcoming addition of AR, you may lose the huge chunk of your customer base. AR is available since the early 1990’s, however, yes it was under a lot of test-and-trial modes. Thus, not many of us were aware of this feature, and a lot of us also considered it useless. But when smartphones came with a bang – now AR is available in every possible manner. But, before you start to vent yourself over virtual reality and augmented reality – know that both are highly different from each other. Basically, we are speaking about the digitization of content to the next level, where every user will feel a part of every video, blog or article. Let us read more to understand AR.

Augmented Reality And Virtual Reality – Different?

Augmented Reality SEO

With virtual reality, you get to wear something additional to get the feel of being the “part” or “involvement” of any movie, game or video. Whereas, in augmented reality, it is like happening in front of you or around you to make you feel involved. The augmented reality game which took away a lot of us like a hurricane is PokemonGo. The user feels the real-life experience while playing this game, and thus a lot of other popular games lost a huge customer base. The main reason behind this is that the user gets to feel involved in the action happening right in front of his eyes. Thus, the augmented reality is booming because of its real-life like feel for every user. Apple as of now has brought the feel of AR for its users. And, once every other brand does the same thing – the revolution is going to be huge!

What Is Google Saying About AR?

Augmented Reality SEO

Google I/O 2017 was quite vocal about AR and how they are trying to make it a part of the future. Google lens is being formulated according to the AR technology and is making it more user-friendly. This lens is compatible with any device as long as the language is in English, and if you do have the latest version of Google Photos installed. Next, Tim Cook – Apple CEO has also acknowledged the brands focus on augmented reality – so when two big names are saying something – then we do have to focus on the impacts of our current marketing strategies and how this revolution will impact our previous efforts. Thus, if your users are going to browse with the AR term, initially your SEO will fail. So, now is the time to stop and rethink this whole game-changing update. Don’t worry, as we have you covered in this blog today.

How Augmented Reality SEO Will Work?

Augmented Reality SEO

As of now, Google repeats to every SEO mastermind to have a close focus on creating and watching micro-moments. if your marketing is able to prepare this in-the-moment buying decision – you are easily going to win the sale. And similarly, your SEO will be great. So in order for your business to meet the AR SEO goals, you need to initially work on your local listing with augmented reality in mind. Your local listing is going to be based on your Google My Business Profile. So, if you haven’t already set your business profile – it is time to build and create one according to the upcoming feature.

How Will Social Media Be Affected?

Augmented Reality SEO

If your local listing is going to be impacted by augmented reality, so is your social media profiles. Thus, before we go any far into why you shouldn’t go with SEO – here is your ponder point as to why augmented reality SEO is the best option. Almost 84% of your customers trust online reviews more than word-of-mouth, and this means your digital marketing is no longer up-to-date. Similarly, if your social media engagement is not impacting augmented reality, your search engine ranking will be highly affected. Thus, a simple and effective approach is to start setting goals for achieving the AR SEO as your new plan to engage strong prospects. 3D videos, images and in short content is what is going to stay with AR SEO. The more such content is going to be accepted, the better the forecast for sales will be on-point.

How Do I Go About AR SEO? 

Augmented Reality SEO

Like we said above, augmented reality SEO is the upcoming future of simple SEO. That means, the more your website, social media platforms, and business profiles become digital – the more tech-savvy will be your ground. The basic understanding that you need to have is how you can be more interactive and immersive with your customer engagement. Thus, you have to work according to the mindset of your customers to ensure that you are on top of your game. Further, if this is what will work for you, then you have to make every possible change to stay in the game of the changing AR SEO. And, don’t forget that ultimately it is a story that will pique interest and have more views and potential leads. With AR now, the face of technology is changing immensely, and if businesses forget to closely watch it – no doubt they will be forgotten immediately. 

So what is your plan now? Is this something that can impact your business? Tell us more in the comment section today. 

Do you love to surf videos? Of course, you do, and so does your customers too. For the same reason, they find it easy when they see something that can impact their vision, and give them a clear insight into your product or service. Video marketing is the new marketing trend that mostly big banners have been using. And, to be honest, it is mainly based on TV, and thanks to YouTube now online too. But, doesn’t mean an SME owner can never opt for video marketing strategies. Today’s topic will enlighten you about things that can change the performance of your business through proper video marketing, and also generate better leads.

What Is Video Marketing For?

Video Marketing

This is a very useful new trend that can change the course of development and build a strong market influence. But, there is one little catch here. Nobody likes to be sold to, however, they do like to buy something because – your video has created the much-needed buying urge. The first step towards using video marketing tool is to never use your content to boost only your product. Make it something that people can’t resist buying. Your video should explore the need of the hour in a trendy and unobvious manner. This will not only help you generate good reviews for that video but also build customer trust.

Building Trust Through A Video Is Easy

Video Marketing

This is something we at Rayman Solutions always tell our customers. No matter what you do to market your brand – never-ever try to sell. You lose the customer faith within a jiffy if your video content just speaks about the benefits. However, on the other hand, we see a lot of people liking and sharing videos that are informative, cool and less glamorous. Now the trends have changed a lot when it comes to video marketing strategies. You need to create the script based on real facts and figures. Please don’t try to underestimate the intelligence of your customer through a poor script or video content.

Video Engagement Is For All

Video Marketing

Let us say you’re a lazy person and don’t want to read paragraphs after paragraphs – but we’re dead sure that you’ll definitely love to watch a cool video with titles or subtitles. Video content management is tricky and easy at the same time. Users love to browse videos through their smartphones while they’re driving, walking or sitting. If your video is able to leave a mark, they’re bound to come forward and reach out to your brand. In simple words, you’re not only engaging the person completely but also his conscience. Talk about the how part, and enlighten the viewer with more thought-provoking ideas. However, the main tip is to stay focused on the niche you’re targetting.

How Can I Do My Own Video Marketing?

Video Marketing

This is one very important step. You just can’t simply go ahead and make a video without a purpose for your brand. You need to study the recent video marketing trend, and then plan it accordingly. The most important and notable aspects are:

  • Effective planning
  • Niche understanding
  • Audience study
  • Powerful script planning
  • The face of the video
  • Notable content
  • The emotional impact of the visual content
  • The storytelling aspect of the video
  • Video development
  • Optimization of the video
  • Platform understanding

If you take a look at all of the above, you’ll agree that video marketing is a very tricky process. You can’t play with fire without understanding the burning and melting capacity. And, the same goes for video marketing as well. You can’t outdo yourself and expect grand ROI without a powerful execution.

Always Hire An Expert

Video Marketing

You can’t expect to sky-rocket your sales with a poor video content or visuals. The best tip is to always hire a pro for tasks that you have to share with your audiences. There are many things involved when it comes to video marketing. Direction, camera quality, voiceover, acting and much more. Your video content has to be in a story format, that is not only eye-catching, but also interesting. Before you go forward for video marketing search around what others are doing. Then, do an in-house audience poll to determine what type of things your customers like to view, share and discuss. Next, hire a team of professionals to ensure that you cater each-and-every aspect of the video professionally, You can be the model in your own video instead of hiring a model or actor. But, if you can afford that budget well and good. If you can’t then you can also opt for an animated video too.

ROI And Video Marketing Go Hand-In-Hand

Video Marketing

Obviously, they do go hand-in-hand. You don’t need to kill yourself for producing an extraordinary video for your viewers. Creativity and designing will take care of that part for you. You’ll be able to target at least 74% of your customers through a beautiful video without adding extra dollars for the production. In fact, now 80% of the businesses use YouTube as a perfect video search engine to promote their ads. Further, Google has also started emphasizing on video marketing because of the perfect opportunity to give users a streamlined experience. This not only allows to market great content easily but also spread trend-making visuals as well. Contact our experts today to start your professional video marketing experience. We love to build videos that can impact our audiences impeccably!